Subscription Services: Your How-To in Getting Started

Subscription services have grown exponentially in recent years, transforming from niche offerings to a dominant force across various industries. According to a report by McKinsey & Company, the subscription e-commerce market has expanded by more than 100% annually over the past five years, with the most popular services generating billions in revenue each year. This rise can be attributed to changing consumer behaviors, where convenience, personalization, and access to exclusive content or products are increasingly valued. In this book, we will explore the comprehensive journey of building a subscription service from the ground up. Whether you're launching a digital content platform, a product-based subscription box, or a software as a service (SaaS) business, this guide will provide the tools and insights needed to succeed. We will cover every aspect of the process, from product development and pricing strategies to customer acquisition and retention, all while incorporating data-driven insights and research-backed strategies.